The importance of good marketing

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a Hypnotherapist, but how do you let people know how good you are? Word of mouth will always be the best and cheapest form of advertising your business. However, word of mouth can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course. They do this by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify. More importantly they have the confidence to put their skills into practice.

Marketing, Business, Hypnotherapy Business, CPHT LeedsHowever, in the early days it is vital that other methods of promoting a new business are explored. Most of us understand the power of the internet these days. 96% of households in the UK now have internet access. According to a report in 2020 by the Office for National Statistics (ONS) 87% of people in the UK now do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?

What is the best type of marketing for you?

Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly?  Will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”. So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business?
What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT Stoke training course starting in March 2021. We know that you can be a good Hypnotherapist without learning about marketing, but if you want to have a good business too, then marketing training is essential. The CPHT Stoke training course will give you the business basics including essential knowledge about marketing.

The course is run by experienced hypnotherapists who run busy practices.  Jenny & Caron know what marketing works & they are keen to pass this information on to you. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you.  CPHT Stoke Hypnotherapy Training course starts in March 2021 at Trent House, Business Lodge, Stoke.  Call Jenny on 07748 511841  today, if you’d like to know more. We are passionate about what we do and we would love to speak to you.

How do you choose a hypnotherapy training school?

If you’re looking for a Hypnotherapy Training School, first you need to decide what you want to achieve. Do you just want to learn to do self-hypnosis? What about the more flamboyant stage or street hypnosis, is that more your style? Perhaps you’d like to help others to get their lives back on track? Are you looking at this as a hobby, albeit a financially rewarding one? Do you want to change career completely or simply add to your existing skills?

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Which hypnotherapy school will you choose?

Once you’ve answered the questions above, you now have a better idea of what to look for in a training course. Self-hypnosis is covered at a certificate level and although it doesn’t allow you to practice as a hypnotherapist, this may be all that you need to fulfil your ambition. However, some people start out wanting to carry out self-hypnosis and then decide they want to know more. Could this be you? Then maybe the diploma course would be more appropriate? If you’re looking for stage or street hypnosis to entertain, then a diploma course is not necessary. However, confidence and a stage presence are. There are many such courses available and a quick Google search will point you in the right direction.

If you want to help others to get their lives on track by using hypnotherapy along with the latest brain based therapy, then the Solution Focused Hypnotherapy Diploma is for you. Whether you wish to use it as a hobby, work part-time, supplement existing skills in your current career or train for a brand new career, then the CPHT Stoke course offers you everything you need.

Fully Accredited Course

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CPHT Hypnotherapy students

CPHT Stoke hypnotherapy training is carried out by experienced hypnotherapists to the same high standards expected of all Clifton Practice Hypnotherapy Training schools. Accredited by the National Council for Hypnotherapy (NCH), General Hypnotherapy Council (GHR), Association for Solution Focused Hypnotherapists (AfSFH). The Complementary and Natural Healthcare Council(CNHC) allow you to join their ranks after qualifying with this school. NCFE have assessed the Hypnotherapy in Practice Diploma (HPD)as a level 4 NVQ qualification.

Jenny & Caron, the tutors of CPHT Stoke believe that learning should be fun.  That you learn better when you enjoy what you’re doing. Despite this we cover some very detailed material. You will learn how the brain works and how to explain this to others in easy to understand language. We will explain the research that backs up everything we do in the therapy room. You will receive full support & guidance while you’re preparing your portfolio. We encourage you to practice on as many people as you can during the course. You will be mentored during the setup of your business, if that’s what you want to do with your qualification. Then once you’re qualified, we have the experience, skills and qualifications to be your supervisors. This is so that the transition from student to practicing hypnotherapist is as smooth as it can be.

If CPHT Stoke sounds like the Hypnotherapy Training School for you, then fill in an application form today. The next CPHT Stoke course starts in March 2021. Are you ready for a life changing experience? Still undecided? Give Jenny a call on 07748 51141  and she’ll happily answer any questions you may have.

Hypnosis. Want to know the truth?

What is the truth about hypnosis? Often it’s easier to explain what hypnosis is not, rather than what it is. This is because many of us have a distorted view of hypnosis due to an abundance of books, films and stage shows. These media distort our perceptions of hypnosis for the sake of entertainment. After all the media tends to dramatise everything in order to encourage people to watch their films, see their shows or read their books.

I had no idea what to expect the first time I was hypnotised. However, I was quickly reassured that I would remain in complete control at all times. I would not end up barking like a dog each time EastEnders came on TV. In fact, I would only take on board the information that I found relevant to my situation. This was a relief to me as like most people I’m someone who likes to feel in control. There was also a distinct lack of swinging watches!

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Practicing hypnotherapy in month 1

Learning the truth about hypnosis with CPHT Stoke

Our student hypnotherapists are encouraged to practice on each other straight away. In fact during their very first hypnotherapy training weekend. After the first weekend we encourage them to practice on willing friends and family. This gives them confidence in their ability to hypnotise others very quickly. When they’re encouraged to use their skills free of charge on the general public just a couple of months later, most students are raring to go! In truth, most students agree, that their family and friends were much harder to deal with than the general public. By the end of the course they’re feeling confident in their abilities. They will often have dealt successfully with quite a few conditions. This is even before they start to charge for their services. It is this element of the course that best prepares students for setting up in business.

As soon as the students graduate they become supervised. This helps them to handle any scenario they come across. As they are trained by qualified supervisors, there’s a wonderful continuity . Everyone is singing from the same hymn sheet. We’ve been where you are at every stage of the process so we know how you feel.
So now you know the truth about hypnosis. If this course, run by CPHT Stoke, sounds like the one for you, just give Jenny a call 0n 07748 511841. She would love to hear from you. You might need to leave a message as she and Caron both run busy hypnotherapy practices. However,  she will always get back to you. She can’t wait to answer your questions!