The importance of good marketing

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a Hypnotherapist, but how do you let people know how good you are? Word of mouth will always be the best and cheapest form of advertising your business. However, word of mouth can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course. They do this by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify. More importantly they have the confidence to put their skills into practice.

Marketing, Business, Hypnotherapy Business, CPHT LeedsHowever, in the early days it is vital that other methods of promoting a new business are explored. Most of us understand the power of the internet these days. 96% of households in the UK now have internet access. According to a report in 2020 by the Office for National Statistics (ONS) 87% of people in the UK now do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?

What is the best type of marketing for you?

Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly?  Will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”. So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business?
What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT Stoke training course starting in March 2021. We know that you can be a good Hypnotherapist without learning about marketing, but if you want to have a good business too, then marketing training is essential. The CPHT Stoke training course will give you the business basics including essential knowledge about marketing.

The course is run by experienced hypnotherapists who run busy practices.  Jenny & Caron know what marketing works & they are keen to pass this information on to you. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you.  CPHT Stoke Hypnotherapy Training course starts in March 2021 at Trent House, Business Lodge, Stoke.  Call Jenny on 07748 511841  today, if you’d like to know more. We are passionate about what we do and we would love to speak to you.

A simple explanation about anxiety & how it can affect us

CPHT Leeds – Stress and AnxietyAs a Hypnotherapist we often meet clients who are suffering from anxiety. A natural response that everyone will feel from time to time. After all no one can avoid routine life situations. We may feel anxious when we need to attend a job interview or swerve for a car that is heading in our direction. For some people it may be the worry that people think badly of them.

So what is anxiety? 

It is a response that people have to perceived threats or danger. Anxiety keeps us on edge, highly aware of ourselves and our surroundings. We also become aware of any potential threat to our own security.

Not everyone reacts to an experience in the same way. Not everyone experiences anxiety at the same level. Anxious people may remind themselves of a particularly scary or upsetting event. By imagining the situation repeatedly, their anxiety can run away with them.

Once anxiety starts we may start to feel the physical nature of it. Our heart rate increases, our stomach begins to churn and our breathing becomes faster. These feelings can be uncomfortable and people can end up feeling anxious about being anxious.

In the relaxed setting of the hypnotherapy room during the initial consultation, we explore the brain. We consider the changes that occur in the brain when we are anxious. This helps the client understand the nature of their physical response.

It is said that danger is in the eye of the beholder. This is true, even though the person may be aware of how irrational it is. Logic in this situation can only achieve so much.

The hypnotherapist can provide mental space for self-reflection. In trance, the client can observe perceived threats and relabel them. This allows rational thought to become more acceptable to the mind.

Hypnotherapy is a kind therapy. A comfortable and peaceful experience. Many people say that it feels like they’ve had a few hours sleep. How often do we reassess a situation after sleeping well?

Would you like to be one of the first Solution Focused Hypnotherapists graduating in Stoke? Then call Jenny on 07748 511841.