The importance of good marketing

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a Hypnotherapist, but how do you let people know how good you are? Word of mouth will always be the best and cheapest form of advertising your business. However, word of mouth can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course. They do this by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify. More importantly they have the confidence to put their skills into practice.

Marketing, Business, Hypnotherapy Business, CPHT LeedsHowever, in the early days it is vital that other methods of promoting a new business are explored. Most of us understand the power of the internet these days. 96% of households in the UK now have internet access. According to a report in 2020 by the Office for National Statistics (ONS) 87% of people in the UK now do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?

What is the best type of marketing for you?

Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly?  Will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”. So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business?
What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT Stoke training course starting in March 2021. We know that you can be a good Hypnotherapist without learning about marketing, but if you want to have a good business too, then marketing training is essential. The CPHT Stoke training course will give you the business basics including essential knowledge about marketing.

The course is run by experienced hypnotherapists who run busy practices.  Jenny & Caron know what marketing works & they are keen to pass this information on to you. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you.  CPHT Stoke Hypnotherapy Training course starts in March 2021 at Trent House, Business Lodge, Stoke.  Call Jenny on 07748 511841  today, if you’d like to know more. We are passionate about what we do and we would love to speak to you.